30 Years of Operational Technology Experience — Now Working Exclusively for You
Mark Goodson founded MDG Advisory Services to provide something rare: independent, senior-level technology guidance with no vendor conflicts and no financial stake in the outcome.
Where it started
My background didn't start in consulting — it started in code. In the late 1980s, I was designing and building operational systems for manufacturers and distributors from the ground up: custom ERP systems for rubber manufacturers, foam producers, textile distributors, and steel service companies.
Those early years, working from inside businesses to solve real operational problems with technology, shaped how I think about everything that followed. When you've built the systems yourself, you understand what they can and can't do. When you've sat with plant floor supervisors and warehouse managers and asked them how their operation actually runs, you stop taking vendor demos at face value.
Building the practice
In 1986, I founded what became BCG & Company — a technology consulting firm I grew from a one-person operation to a 45-person practice over 30 years, with multiple ERP solution practices and recognition as a Microsoft award winner.
In 2016, BCG merged with Sikich, one of the top 30 accounting and advisory firms in the country, where I became Partner in Charge of the NetSuite practice. We built it from the ground up — 500% revenue and profit growth over five years, and multiple national awards for practice excellence. Every year during that period, we were the fastest-growing practice within the firm.
Across those decades, I personally led software selection engagements for companies ranging from regional distributors to international manufacturers — food producers selling to Walmart and Costco, medical device companies, professional services firms, and more.
Why MDG Advisory
In 2022, I relocated to Phoenix, Arizona and founded MDG Advisory Services to provide the kind of guidance I spent my career watching clients struggle to find: truly independent, senior-level technology advice with no vendor agenda.
The business model most ERP advisors operate under has a fundamental conflict built into it — they recommend platforms they implement and earn commissions from. That misalignment of incentives is where things go wrong. MDG Advisory was built to eliminate that conflict entirely. We don't implement software. We don't earn referral fees from vendors. The only thing we get paid for is giving you the right answer.
How I work
Every engagement starts with the same question: what does your business actually need? Not what the vendor is selling. Not what's most popular. Not what's easiest to implement.
You work directly with me on every engagement. The experience you're paying for is the experience doing the work — not managing junior analysts who are doing it on my behalf.
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If you're navigating a technology decision and want an independent perspective, reach out. The first conversation is always straightforward.
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