Technology guidance shaped only by your business
MDG Advisory Services is an independent practice — no software sold, no implementations delivered, no commissions or referral fees from any vendor. Just honest advice, shaped only by your business — even when the right answer is 'your current system is fine.'
The advice is structurally tilted
Many technology advisors earn commissions or referral fees from the platforms they recommend. That structural pull is real — and most business owners don't see it until after the decision is made.
Most implementations miss their goals
More than 70% of ERP implementations fall short of their original goals (Gartner) — and up to 25% fail catastrophically. The economic impact lands almost entirely on the client. The buyers who beat the odds bring an experienced advocate to the table.
The system was paid for. The benefits never fully showed up.
Many ERP implementations technically succeed — go-live happens, scope is delivered — but the promised operational improvements often fall short of what was sold. The team builds workarounds. The investment was real; the value isn't what was expected.
Tailored to your situation — no packaged methodology, no predetermined answer.
ERP & Operations Health Check
Something feels off with your current software. We give you an honest, independent verdict: fix it, augment it, or replace it. No vendor bias.
Learn more →IT Spend & Strategy Alignment Audit
A structured review of your entire technology investment — what you're spending, what you're getting, and whether it's pointed in the direction your business is actually heading.
Learn more →AI Viability Assessment
Find out what AI can actually do for your operation — before you spend a dollar — from someone with no financial stake in the answer.
Learn more →Software Selection Advisory
A vendor-neutral, structured selection process. We know the platforms and their real limitations. We have no financial stake in which one you choose.
Learn more →Built for the decisions where independence changes the math
The decisions that bring clients to MDG are the consequential ones — replacing an ERP, navigating a struggling implementation, deciding whether AI fits the operation. Mark Goodson has spent 30+ years on the inside of these decisions — designing systems, running practices, advising owners. MDG Advisory was built for the moments when a senior, independent voice on your side changes the outcome.
No software sold. No implementations delivered. No commissions or referral fees from any vendor. The only thing we get paid for is giving you the right answer — even when that answer is "your current system is fine."
Vendor-neutral
No financial relationships with any software vendor or implementation partner.
Outcome-focused
Our measure of success is whether your technology actually delivers results.
Senior expertise
You work directly with senior consultants with 20+ years of experience on every engagement. The experience you're paying for is the experience doing the work.
Operationally grounded
Advice built on how distribution, manufacturing, and professional services businesses actually run.
Based in the Phoenix Metro area. Working nationwide.
MDG Advisory Services is headquartered in Cave Creek, Arizona, and works extensively with clients across the Phoenix metropolitan area — from Scottsdale and Tempe to Chandler, Gilbert, Mesa, Peoria, Surprise, Goodyear, and beyond. Most engagements blend on-site and remote work, and we serve clients nationwide.
What was very impressive with the BPR is how much Mark got to know our business in the few days they spent here and going to Hong Kong. I am immensely impressed with their level of knowledge of our business. They know the systems. They know the people. They know where our shortcomings are. They know the process. What's kind of neat and exciting from my standpoint is that it's not about just finding a new computer system to do what you are doing right now. It's recognizing you have a bunch of people in different systems doing things very inefficiently. Their process leads organizations to tear the band aid off and start building infrastructure. They help you figure out how to build your processes right around a good system that is going to get good information. It's an opportunity to really re-build your business processes. We were very impressed with how much they know about our business in a very short period of time.
Common questions about working with an independent advisor
How is MDG Advisory different from other ERP advisory firms?
The larger firms do strong work, often on large-scale engagements. MDG was built specifically for small to mid-market clients — companies that need senior technology judgment but don't need (or want to pay for) a large consulting firm with significant overhead. Every engagement is led by Mark personally, with senior consultants brought in when scope calls for it. And the firm operates strictly on advisory revenue: no referral fees, no preferred-vendor relationships, no implementation revenue.
What industries do you work with?
Distribution, manufacturing, consumer packaged goods, food and beverage, life sciences, professional services, and technology and software companies.
What does "independent ERP advisor" mean?
Independent means no financial relationships with any software vendor or implementation partner. We don't earn commissions or referral fees. Our only compensation comes from the client we're advising — which means our recommendation is shaped only by your business needs.
Do you implement software yourself?
No. MDG Advisory Services does not implement software. When implementation work is needed, we help you select the right partner and represent your interests throughout the engagement.
Do you serve clients outside the Phoenix metro area?
Yes. MDG Advisory is based in Cave Creek, Arizona and works with many clients across the Phoenix metro area — Scottsdale, Tempe, Chandler, Gilbert, Mesa, Peoria, Surprise, Goodyear, and Glendale — but we serve clients nationwide. Most engagements blend on-site and remote work depending on what the situation calls for.
Have a decision to navigate?
The first call is always just a conversation — no pitch, no pressure. We'll talk about your situation and whether we're the right fit.
Schedule a 30-Minute Conversation →