Independent Technology Advisory · Cave Creek, Arizona

Technology guidance you can actually trust

Most ERP advisors earn commissions from the vendors they recommend. MDG Advisory Services was built differently — no vendor relationships, no commissions, no referral fees — and no agenda except getting you the right answer.

Vendor-neutral — always
30+ years operational experience
30+ year technology advisory track record
No vendor commissions or referral fees — ever
The Problem

The advice is conflicted

Most technology advisors earn commissions from the vendors they recommend. Their financial interest and yours are rarely aligned — and most business owners don't realize it until after the decision is made.

The Problem

Implementations fail at high rates

55–75% of ERP projects fail to meet their objectives. The firms that ran those implementations still got paid. When no one is accountable for the outcome, the client absorbs all the risk.

The Problem

AI is impossible to evaluate independently

Every vendor pitch includes AI now. Finding someone who will tell you honestly what's worth doing — for your specific operation, without selling you something — is genuinely rare.

How We Help
Seven ways we work with clients

Tailored to your situation — no packaged methodology, no predetermined answer.

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Diagnostic

ERP & Operations Health Check

Something feels off with your current software. We give you an honest, independent verdict: fix it, augment it, or replace it. No vendor bias.

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Diagnostic

AI Viability Assessment

Find out what AI can actually do for your operation — before you spend a dollar — from someone with no financial stake in the answer.

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Selection

Software Selection Advisory

A vendor-neutral, structured selection process. We know the platforms and their real limitations. We have no financial stake in which one you choose.

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Implementation

Implementation Rescue & Assurance

If your implementation isn't going the way it should, we assess where things stand and tell you exactly what to do — fast.

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30+
Years in technology consulting — started as a developer, not a salesperson
15+
Software selection engagements personally led across complex industries
8+
Industries served — distribution, manufacturing, CPG, life sciences, and more
$0
Vendor commissions or referral fees — ever. Vendor-neutral by design.
Why MDG Advisory

Built specifically to eliminate the conflict of interest

Mark Goodson spent 30 years building technology consulting practices — including building practices that earned multiple national industry recognitions. He founded MDG Advisory Services to provide the kind of guidance he watched clients struggle to find: independent technology advice with no vendor agenda.

We don't implement software. We don't earn referral fees. The only thing we get paid for is giving you the right answer — even when that answer is "your current system is fine."

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Multiple industry awards across 30 years Distribution, manufacturing & professional services
🎯

Vendor-neutral

No financial relationships with any software vendor or implementation partner.

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Outcome-focused

Our measure of success is whether your technology actually delivers results.

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Senior expertise

You work directly with senior consultants with 20+ years of experience on every engagement. No junior proxies.

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Operationally grounded

Advice built on how distribution and manufacturing businesses actually run.

Ready to get a straight answer?

The first call is always just a conversation — no pitch, no pressure. We'll talk about your situation and whether we're the right fit.

Schedule a 30-Minute Conversation →