About MDG Advisory Services

30+ Years of Operational Technology Experience — Now in Independent Practice

Mark Goodson founded MDG Advisory Services to do a specific kind of work: independent, senior-level technology guidance for the moments when independence is what changes the outcome.

Why MDG Advisory

The decisions that bring clients to MDG are the consequential ones — the kind you make once, defend later, and live with for a decade. Replacing an ERP. Deciding whether an implementation should continue, change direction, or stop. The wrong call can cost years and a lot of money. The right call transforms how the business operates.

MDG Advisory was built for those decisions. You get over thirty years of experience pointed entirely at your situation — designing systems, running practices, navigating implementations from every angle. You get the answer your business actually needs, in language you can defend to a board, your owners, or yourself a year later. And because there's no software to sell and no vendor commissions downstream, the recommendation is shaped by your operation — including, sometimes, "your current system is fine."

When the decision matters most, what you get is a senior voice on your side.

How I work

The first thing you'll notice is that I want to understand your business before I have an opinion about your technology. That means time with the people running operations, not just the executive team. It means asking about the workarounds that have quietly become the way things are done. It means reading the room well enough to know where the real problems live before recommending what to do about them.

The second thing: every engagement is led by me personally. When the work calls for additional capacity or specialized expertise, I bring in hand-selected senior consultants I've worked alongside for years — never junior staff running discovery while a partner shows up for the milestones.

The third thing: the deliverables are written for you. Plain English. Clear logic. Recommendations you can defend to your board, your owners, or your own team without translation. Every document is still useful a year after the engagement ends.

Where it started

My background didn't start in consulting — it started in code. In the late 1980s, I was designing and building operational systems for manufacturers and distributors from the ground up: custom ERP systems for rubber manufacturers, foam producers, textile distributors, and steel service companies.

Those early years, working from inside businesses to solve real operational problems with technology, shaped how I think about everything that followed. When you've built the systems yourself, you understand what they can and can't do. When you've sat with plant floor supervisors and warehouse managers and asked them how their operation actually runs, you stop taking vendor demos at face value.

Building the practice

In 1986, I founded what eventually became BCG Systems — a technology consulting firm I grew from a one-person operation to a 45-person practice over 30 years, with multiple ERP solution practices and recognition as a Microsoft award winner.

In 2016, BCG merged with Sikich, one of the top 30 accounting and advisory firms in the country, where I became Partner in Charge of the NetSuite practice. Under that leadership, the practice delivered 500% revenue and profit growth over five years and earned multiple national awards for practice excellence. Every year during that period, it was the fastest-growing practice within the firm.

Across those decades, I personally led software selection engagements for companies ranging from regional distributors to international manufacturers — food producers selling to Walmart and Costco, medical device companies, professional services firms, and more.

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Credentials

30+ years in technology consulting
20+ software selection engagements personally led
Vendor-neutral: No vendor commissions or referral fees — ever

Platform Expertise

NetSuite
Microsoft Dynamics
Sage
SAP Business One
Acumatica
and Others

Industry Experience

Distribution
Manufacturing
Consumer Packaged Goods
Food & Beverage
Life Sciences
Professional Services
Technology & Software

Let's talk

If you're navigating a technology decision and want an independent perspective, reach out. The first conversation is always straightforward.

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